The GEN NUDE® collection is all about good-for-skin nudes made for every skin tone. With GEN NUDE® Eyeshadow Palettes, we’re making it easy to create natural eye looks, glam smoky eye looks, and everything in between. Each palette features six neutral-toned matte, satin and metallic eyeshadows. The long lasting eyeshadow colors are highly pigmented, with mineral-rich ingredients, including cucumber extract that sooths and depuffs the eye area, moisturizing borage oil for softer skin, and antioxidant-rich algae that helps to protect skin. These eyeshadows are crease- and smudge-resistant to ensure your eyes look flawless all day long.

• Long lasting formula is crease-resistant and smudge-resistant.
• Four different palettes ensure there is a natural-looking eyeshadow assortment for every skin tone.
• Cucumber extract sooths and depuffs the eye area.
• Cold-pressed borage oil hydrates and softens the eye area.
• Antioxidant-rich algae helps to protect delicate skin around the eye area from environmental stressors.
• Paraben-free, phthalate-free, talc-free, gluten-free and fragrance-free.
• Each palette includes step-by-step guide for three looks.
• None of our products are tested on animals.

An included step-by-step guide shows you how to do dramatic eyeshadow, professional eyeshadow and natural-looking eyeshadow looks.

We use our complexion expertise to develop colors that are truly flattering on all skin tones. Any palette can be used on any skin tone, but if you are unsure of which to select, our team suggests:

Rose GEN NUDE® Eyeshadow Palette for fair to light skin tones.

Neutral GEN NUDE® Eyeshadow Palette for light to medium skin tones.

Copper GEN NUDE® Eyeshadow Palette for medium to tan skin tones.

Latte GEN NUDE® Eyeshadow Palette for dark to deep skin tones.