This sulfate-free shampoo gently cleanses, hydrates the hair, protects color, and prevents color fading. The richer formula is designed for medium to thick hair types to provide deeper nourishment and protection from frizz.

Protects color from stripping or fading away*
Hair is 95% smoother**
Transforms fiber surface for immediate softness and less frizz ***
*System Of Bain Riche Chroma Respect + Masque Chroma Filler
**System Of Bain Riche Chroma Respect + Soin Acide Chroma Gloss + Masque Chroma Filler Vs. Untreated Hair
***Vs. Non-conditioning Shampoo

Awarded Marie Claire’s Excellence in Beauty Awards 2022

Wet hair before applying a quarter-sized amount of shampoo. Add water and emulsify. Rinse thoroughly. Repeat. The second lather will produce a more abundant foam which will help cleanse lengths all the way to the ends. Rinse thoroughly. Follow with a Chroma Absolu Conditioner, Mask or the High Shine Gloss.