What it is:
Part of the GEN NUDE® family of good-for-skin nudes for all skin tones, this crease-free, long lasting Eyeshadow + Primer can be worn alone as natural-looking eye makeup or used as a primer to create a smooth base for eyeshadow application. Choose between specially designed neutralizing shades to correct imperfections and discoloration, or brightening shades that address the look of dull skin. The cream-to-powder formula is easy to apply and blend and the matte finish with subtle shimmer mimics the look of skin.
This mineral-rich formula is truly skincare and makeup in one: it hydrates and smooths the delicate eye area with mango seed butter, while green tea and camellia leaf extracts contain powerful antioxidants.
Neutralizing shades: Exposed, Undressed, Low Key, Base-ic
Brightening shades: Bright AF (And Flawless), Lit, Turned Up, Woke
Why you’ll love it:
- Cream-to-powder format is easy to apply with the included paddle applicator.
- Specially designed formulas neutralize discoloration or brighten dull skin. Shades can also be layered together to achieve both benefits.
- All-in-one formula can be worn alone as a long lasting eyeshadow, or as a primer under other eyeshadows for lasting wear and more intense colors.
- Mango seed butter helps to soften and smooth the appearance of skin.
- Green tea extract contains antioxidants that help to protect against free radical damage.
- Camellia leaf extract is known for its smoothing and calming benefits.
- Contains mineral and antioxidant ingredients.
- Ophthalmologist-tested. Safe to use around the eye area.
- Paraben-free, sulfate-free, fragrance-free and talc-free.
- None of our products are tested on animals.
For use as an eyeshadow or eye primer:
Select a neutralizing or brightening shade – or both, as this formula layers well.
Smooth onto the eyelid using the included paddle applicator.
Blend with your fingertips or an eye makeup brush.
GEN NUDE® Eyeshadow + Primer can be worn alone, or layer on the eyeshadow colors of your choice.
What’s inside:
Isododecane, Disteardimonium Hectorite, Polymethylsilsesquioxane, Caprylic/Capric Triglyceride, Propylene Carbonate, Silica, Dipalmitoyl Hydroxyproline, Trimethylsiloxysilicate, Mangifera Indica (Mango) Seed Butter, Carthamus Tinctorius (Safflower) Seed Oil, Camellia Oleifera Leaf Extract, Tocopheryl Acetate, Diacetyl Boldine, Calcium Sodium Borosilicate, Acrylates Copolymer, Calcium Aluminum Borosilicate, Tin Oxide, Phenoxyethanol. May Contain (+/-): Mica, Titanium Dioxide (Ci 77891), Carmine (Ci 75470), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Bismuth Oxychloride (Ci77163), Ferric Ferrocyanide (Ci 77510).